I stepped into a growing company with a simple goal: Align our brand with like minded folks to help tell the First Lite story. What started as a community manager role for a single brand has grown into a key strategic director position that ensures our outbound story is front and center across multiple brands in a large organization.
From negotiating large scale and multi-year ambassador contracts, to producing commercial assets for all forms of display, to launching new product categories, to leading a wear testing program, and contributing to brand strategy- my role is as diverse as it is fast paced.
We spend roughly 170 days per year on the road. I believe a strong community marketing program must be rooted in showing up, listening well, and putting the brand in the hands of the right folks to tell our story.
Role: Director Of Community Management